How to improve jewelry economy

         The jewelry industry is a traditional advantageous industry in Yiwu market, and it is also one of the pillar industries for the development of Yiwu's economy. After undergo Covid-19, the jewelry economy is in a downward stage, but there are five factors that really determine the scale and degree of competition for the development of the jewelry economy. The five factors are as follows: the competitiveness of existing competitors in the same industry, the threat of potential entrants, and potential substitutions The threat of goods, the bargaining power of suppliers, and the bargaining power of buyers.

        Although there are various types and styles of jewelry, only by grasping the trend and understanding the needs of buyers and consumers can we attract domestic and foreign merchants to purchase. Enterprises in the jewelry industry need to improve their R&D and creative design capabilities, realize online and offline integrated marketing, and jointly increase the turnover rate of products